W Ventures adds Robomart to its investment portfolio


W Ventures, a venture capital and accelerator firm, announced on Wednesday the addition of Robomart to its growing portfolio.

The Santa Monica, Calif.-based in-store technology company that is revolutionizing the retail industry received a six-figure cash investment plus six-figure valued marketing communications services in exchange for capital clean.

As part of W Ventures’ deal with Robomart, the company has agreed to open an East Coast headquarters in Baltimore within three years to serve as Robomart’s base for future expansion.

Founded in 2017, Robomart is the world’s first in-store sales platform and has revolutionized the retail industry by delivering the store to consumers, instead of only delivering specific items from a physical store.

Robomart works similarly to Uber in that you can hail a full store in a truck to come to you and you can choose your own products without having to go through a long checkout process. The Robomart system is designed with state-of-the-art technologies, including a proprietary RFID-based cashless system and purpose-built refrigeration. Users can sort all their groceries in minutes – right at home – without having to go to the supermarket or wait for a delivery window.

During the first tests, the average time between the call via the application and the end of the transaction was less than 15 minutes. Currently, the company has developed three types of Robomarts: a Pharmacy Robomart, which was recently piloted in West Hollywood; a Robomart grocery store, which offers fresh fruits and vegetables as well as refrigerated items; and a ready-to-eat Robomart Snacks – both of which will be rolling out very soon.

Since its debut at CES, where the company unveiled the world’s first self-contained grocery store, Robomart has rocked the industry and received numerous top awards and features from Forbes, Observer, CNBC and more. Robomart’s driverless vehicles will be added to their fleet when regulations permit. Now, after a successful beta, Robomart is launching in West Hollywood this spring, with Robomart Pharmacy and Snack, in addition to Robomart Grocery.

Robomart has partnered with leading companies including Zeeba, its vehicle fleet provider, as well as Zebra Technologies and Avery Dennison, the world leaders in RFID, which have provided support for the company’s proprietary RFID tracking technology. Robomart.

W Ventures, in partnership with Warschawski, a full-service marketing communications agency, will implement a variety of integrated marketing and communications campaigns, ranging from traditional media relations and social media strategy to digital advertising to improve national media exposure and increase targeted consumer brand awareness. W Ventures and Warschawski will also design a new website homepage to support the company’s continued growth.

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