How to add the colors of Holi to your investment portfolio


With the Holi festival fast approaching, it’s time to look forward to another season of color, sprinkles and joy. This season, let’s focus on the colors of Holi. Typically, you are greeted with a plate of colors and the prayer “Bura na mano Holi hai”. It is basically an exhortation to people to celebrate the holiday of Holi with the right spirit of friendship and forgiveness.

Have you ever wondered what the different colors of Holi represent? Obviously, each color has some unique meaning. As financial advisors, we go even further. As you add color to your life, let’s also see how different colors and the meanings of those colors can add new robustness to your investment portfolios.

Blue is the color of equanimity in stressful situations

What does blue symbolize in Indian mythology? It is the color of Lord Krishna whose body turns blue because the demoness Putana tried to poison him. Then there is the story of Lord Shiva in the Amrit Manthan. Lord Shiva drinks the poison emitted by the serpent and thus gains the name Neelakantha (blue neck). Both Lord Krishna and Lord Shiva absorbed the venom serenely to protect the people of this world.

What does this mean for your investment portfolio. You need stocks in your portfolio that can maintain balance and stability in tough times. By default, markets are volatile, and the serenity and stability of blue can come from pedigreed stocks or other asset classes. The importance of blue in your portfolio is that the primary focus of your investment portfolio should be to stay above water during contact times.

Red symbolizes dynamism in what you do

Of the different colors used in Holi, what does red symbolize? It is the color of passion and dynamism. This inner force that makes things happen. In India, newlyweds wear red because it symbolizes vibrancy and hope in their new home. It’s a reminder that where there is passion and commitment, anything is truly possible.

What does the color red mean for your investment portfolio? These are your basic multi-baggers. They may not be many, but they are sort of stocks or asset classes that drive portfolio growth and wealth growth. They are the long-term wealth creators that ensure your corpus grows significantly over time. Red represents the dynamism of your portfolio which makes the difference in terms of performance.

Yellow is your defense against all evil; a prophylactic approach

When talking about yellow, in the Indian context, the best representation is turmeric. The specialty of turmeric is that it has a plethora of medicinal properties. Turmeric can be a natural defense mechanism against almost all types of minor and major ailments. It is prophylactic in the sense that it prevents problems rather than curing them. This is exactly what the color yellow means in Indian mythology.

What does this mean for your portfolio? A portfolio defense is more of an idea that can help you deal with uncertain times. You may be surprised by the market with sudden falls, business failures, stocks going out of fashion, etc. You build a prophylactic defense against such uncertainties through methods such as hedging risks, diversifying your holdings, having a financial plan in place, etc.

Green symbolizes hope and new beginnings

What’s the first thing that comes to mind when you think of green as a color? These are green fields, lush vegetation and dense forests. Green is about fertility; it is about hope for a new tomorrow and new beginnings. Very often, we find ourselves at the end of the road or in a delicate situation. In these circumstances, it is the hope and optimism of a new tomorrow or a better future that keeps us going.

This is exactly what green symbolizes in your wallet. It’s about constantly rethinking and reinventing your strategy. The world is continuously moving from thermal energy to renewable energy; from offline stores to online retail and from diesel cars to electric vehicles. For your portfolio to be lastingly strong, it must be based on the eternal hope that it is possible to change for the better. This is the key.

Orange is the color that constantly energizes

The orange color symbolizes the sun, which is called the giver of life. The energy of the sun is relentless. When the sun goes down, it seems like everything has stopped. But the next morning, the sun is back to energize life in its usual way. The world has survived for eons only because every morning the sun rises to energize this land and the people who live there. Orange is the color of the continuous flow of new energy.

How do you juxtapose that to your investment portfolio? Your investment plan is underway. It should continually be refreshed with new ideas, new themes, and new ways to improve your portfolio’s performance. It also means leaving behind the previous night of outdated ideas and old thoughts. Unless you are able to continually energize your wallet with a generous dose of fresh energy, you will eventually lose your way.

Black and white are also colors

We normally tend to equate black and white with the absence of color, but that’s not correct. They are also colors. Not everything black is bad. In fact, in Indian mythology, black is the color used to ward off evil. Black also denotes uniqueness and the ability to stand out. What does white represent? It is about peace and sobriety. It is like the calm waters of the ocean; deep and mysterious.

What do these colors mean for your investments? What evil forces do you need to protect your wallet against? It is greed, arrogance, complacency, etc. You must ward off these evils and that is what black symbolizes. White, here, symbolizes the ability to think clearly without being affected by the noise all around you.

As we prepare for the Festival of Colors, take a moment to reflect on how these colors are not just the colors of celebration, but also the color of life and the colors of your secure financial future.

I wish you and your families a safe and happy Holi!

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